AI Insights · Timothy · January 2025
Top Beauty Retail Apps on Android in Tunisia: Q4 2024
Explore the performance of the top beauty retail apps on the Android platform in Tunisia during Q4 2024, highlighting trends in downloads and active users.
In the fourth quarter of 2024, the top beauty retail apps on the Android platform in Tunisia exhibited varied performance in terms of downloads and active users. Here's a detailed look at the trends observed in this period.
BeautyStore experienced fluctuations in its weekly downloads, starting at 187 and peaking at 389 in mid-November. The app saw a noticeable dip in late October but recovered towards the end of December with numbers around 157.
Oriflame maintained a relatively stable download rate, with minor dips and peaks. It started the quarter with 133 downloads, slightly declining towards the end of the quarter with a low of 66 in late December. Meanwhile, its weekly active users showed a steady increase, starting at 690 and reaching 855 by the end of December.
Floraison saw a gradual increase in downloads early in the quarter, peaking at 71 in mid-October. However, the numbers declined significantly towards the end, with only 12 downloads in the final week of December.
Natura Store had a notable spike in downloads in mid-November with 271. The numbers fluctuated throughout the quarter, ending with a low of 5 downloads in the week leading up to Christmas.
StyleKorean experienced a consistent but modest download rate, with a slight increase towards the end of the quarter, peaking at 38 downloads. The active user base showed a steady trend, starting at 330 and peaking at 400 active users in late December.
These insights, derived from Sensor Tower data, highlight the dynamic nature of app performance in the beauty retail sector. For more detailed analytics, visit Sensor Tower's platform.